Game Changers is Athleta’s new column. It’s a virtuous ‘ecosystem’ shaped by the testimonies of individuals committed to the necessary environmental revolution. They are human beings and ordinary people, they are athletes and multidimensional creatives, they are the voices that can truly impact the essential process of environmental awareness and sustainability-they are the Game Changers.

The Game Changers are ordinary, yet revolutionary elements. They are individuals who are able to change rules and perceptions by their own example, whether overt or silent, by the conscientious force of their actions, their words, their sensitivity. The Game Changers are key players. Through their qualities and courage they are able to affect time, to mark turning points in environmental awareness, in the flow of individual as well as collective history. The Game Changers represent what we all could and should be.

The Game Changers, from today, will be an active and distinctive part of Athleta. We celebrate the beginning of this new series of focuses and interviews with a series of significant shots that have marked our journey and now more than ever will continue to do so.