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Athleta lab

Where sportis art and culture

Athleta Lab is a media company: it's an international team, a constantly evolving network of photographers, artists, and multifaceted talents inspired by the muse of sport, all driven to narrate it in its most elevated and contemporary form.

Athleta Lab finds its reflection—and is reflected—in our media platform, Athleta Magazine: both are in constant transformation, offering brands and partners the opportunity to merge with a vision that elevates sport into a timeless aesthetic, artistic, and cultural expression. With deep knowledge and refined sensitivity, we tell the stories of those who shape this universe.

Our team

Managing Partner

Max Menegazzi

Printed magazine founder & editor, creative

Giovanni Gallio

Printed magazine founder & photo editor, creative

Sara Capovilla

Content/text editor and creative

Gianmarco Pacione

Project manager & producer

Federica Vilio

Photographer and graphic designer

Riccardo Romani

Digital coordinator/operation

Filippo Libenzi

Fashion editor

Tiny Idols