Shoot The Messenger, cycling in Stockholm

Discovering Sweden’s urban courier sub-culture
‘Shoot The Messenger’, a project by photographer Anthony Hill, is a documentation of Stockholm’s cycle messengers, a sub-culture found in most cities worldwide. We bring you his words and his shots. Enjoy.

The project began in winter 2018 and has continued throughout the following winters. The riders are humble characters, often philosophical, from varied backgrounds with many stories behind the eyes. Amongst them, you’ll find Swedish, European, and World champions. Messenger championships (races and alley cats) take place around the globe, and it’s common for the bikes to feature stickers and badges from these events.
The portraits have been mainly taken during the winter. Interestingly, messengers describe their time within the job by winters, like tours of duty. When the harsh weather locks down other forms of transport, the messengers keep going in the snow and ice, averaging 50-100km daily.



The project has taken time to build momentum and has been mainly spread via word of mouth. The messenger community is tight-knit and supportive, and of all the subjects I have photographed, I have found the riders to be the most fascinating and happiest individuals. The portraits have been taken during a ten-minute break from their working day. It’s all about them and their bikes, often unique and personalised, reflecting the sub-culture.





I’m a cycling fan myself, so it’s been a complete pleasure to create this project. I believe it’s also an important documentation, specific to Stockholm, of a select group of individuals, a chosen lifestyle, who know the city better than most.
Timewise, I feel it’s also relevant, as climate change highlights city congestion and the inevitable decline of fossil fuel vehicles. However, the bicycle continues to prove timeless and efficient.
The aim is to create an exhibition and book of the project next year, so currently in that planning process, but between now and then, we have one more winter.

Related Posts

Protecting the Baltic Sea together with KARHU and JNF
Il ciclismo è una fondamentale piattaforma sociale, insegna questa giovane pioniera del Team UAE

Safiya Alsayegh, cycling needs heroines
Young pioneer, young revolutionary, interview with the cyclist-symbol of Team UAE

A pivotal rugby goal for Malawian girls
Africathletics’ new project entirely dedicated to women’s rugby and its social reflections

Stella Rossa Venezia, without football there is no life in the Lagoon
Amateur football has been evicted from Venice, but social and sporting resistance is still alive among the canals

‘Baltic Sea,’ KARHU and JNF join forces to protect the Baltic Sea
Athleta Magazine will be Media Partner of the event combining running and marine sustainability

Marmöl Faces
Marmöl Gravel philosophy is encapsulated in the testimonies of its protagonists

Marmöl Gravel, portraits of a gravel party
Marmo Botticino, fatigue, beers and DJ sets: in Brescia, two wheels go beyond performance

Marmöl Gravel, bikes merge with Botticino Marble
We’ll be Media Partner of this event dedicated to the connection between two wheels and Italian territory

Werner Bronkhorst, the world is a canvas
The South African painter inspired by matter and ideals, miniatures and sporting echoes

Hassan Azim, boxing is a gift and I will share it
Brotherhood and religion, community and gaming, ‘Hitman’ is the new virtuous face of the British and Pakistani ringside