The iconic song ‘I’m Sticking with You’ by The Velvet Underground, masterfully reinterpreted by James Blake, serves as the soundtrack and, at the same time, the essence of the video for the 2025 ‘You Got This’ campaign, recently introduced by Adidas.

Lamine Yamal, Anthony Edwards, Trinity Rodman, and Aliyah Boston are the protagonists of what truly feels like an auteur short film, focused on the concept of the ‘Sideline Effect.’ A recent study, conducted by the brand founded by Adi Dassler, has shown that 4 out of 5 athletes are victims of negative behaviors on the sidelines—an insidious social trend that inevitably leads many athletes to abandon the sport altogether.

Friends and family of the elite Adidas athletes are portrayed alongside them, demonstrating the positive impact of their presence and words on these athletes’ mental balance, becoming a metaphor for a virtuous attitude that could, and should, help global sports evolve for the better. Enjoy the viewing.