{
    "id": 8325,
    "date": "2022-04-08T23:05:12",
    "date_gmt": "2022-04-08T21:05:12",
    "guid": {
        "rendered": "https:\/\/athletamag.com\/?p=8325"
    },
    "modified": "2026-04-22T09:08:06",
    "modified_gmt": "2026-04-22T07:08:06",
    "slug": "fred-perry-the-story-of-a-revolutionary-tennis-player",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/athletamag.com\/en\/fred-perry-the-story-of-a-revolutionary-tennis-player\/",
    "title": {
        "rendered": "Fred Perry, the story of a revolutionary tennis player"
    },
    "content": {
        "rendered": "<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-0\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Table tennis, social achievements, Wimbledon, polo shirts\u2026. Fred Perry is much more than a clothing brand<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><strong>England, early 1900s.<\/strong>\u00a0After the tragic death of Queen Victoria, her son Edward ascended to the throne. The society that developed during his reign had a strong hierarchical stamp. People were basically forced to accept their economic and social status. The British \u00e9lite began to feel an increasing interest in sport, resulting in a small but\u00a0<strong>significant revolution in the world of fashion.<\/strong><\/p>\n<p>In\u00a0<strong>Stockport,<\/strong>\u00a0a few miles outside Manchester, far from the London gentry and their new leisure activities, the future rising star of British tennis,\u00a0<strong>Fred Perry,<\/strong>\u00a0was born. The family he came from had rather modest origins: his father was a cotton spinner, politically active as a trade unionist and socialist. Consequently, getting his son to play a sport like\u00a0<strong>tennis,<\/strong>\u00a0which was reserved only for English high society, was out of discussion.<\/p>\n<p>As the years went by, his father\u2019s political career took a turn for the better, so much so that the family moved to Brentham, a small suburb not far from London built by the Co-Operative party. It was exactly during his years in the garden city of London that Fred was bewitched by tennis. Seeing the richest and most influential people in England enjoying themselves with a racket in their hands led him to think that tennis could give him the chance to\u00a0<strong>turn his life<\/strong>\u00a0around.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-1\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-2614\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/tennis-player-1.jpg\" width=\"617\" height=\"800\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/tennis-player-1.jpg 617w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/tennis-player-1-231x300.jpg 231w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/tennis-player-1-9x12.jpg 9w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/tennis-player-1-350x454.jpg 350w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<h3>BARRIERS AND TRUMPS: TABLE TENNIS<\/h3>\n<p>As\u00a0<strong>tennis clubs were reserved exclusively for the aristocracy,<\/strong>\u00a0Fred Perry started with the most humble and popular version of tennis,\u00a0<strong>table tennis.<\/strong>\u00a0He seems to have an innate talent. He feels the rhythm of the ball like no one else. Moreover, playing an individual sport gives him the opportunity to be in complete control of his own destiny: a considerable nuance for someone born into a social context where personal freedom is often restricted.<\/p>\n<p>Although he did not train regularly and only participated in one local tournament, in\u00a0<strong>1927 Ivan Montagu<\/strong>\u00a0\u2013 coach of the English national table tennis team \u2013 decided to include him in the team for the\u00a0<strong>World Championships.<\/strong><\/p>\n<p>A powerful and precise forehand. Mind-blowing effects. The young man from Stockport defeated all the best athletes present with disarming ease,\u00a0<strong>reaching the top of the podium at the age of 20.<\/strong>\u00a0After\u00a0<strong>winning the last world championship in 1929,<\/strong>\u00a0he announced his\u00a0<strong>retirement from table tennis,<\/strong>\u00a0promising to win the Davis Cup within the next four years.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-3\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><img decoding=\"async\" class=\"wp-image-2565\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/fullscreen-5_desktop-uai-1006x671.jpg\" width=\"1006\" height=\"671\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-4\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<h3>HOW TO REVOLUTIONIZE THE ENGLISH TENNIS SOCIETY<\/h3>\n<p>In 1929, tennis was still elitist, however, Fred Perry was determined to keep his promise. With the support of his father, who saw his political ideals of meritocracy and social fairness in his son\u2019s potential tennis success, Fred started playing in tournaments all over the UK. He wanted\u00a0<strong>to assert himself as a sportsman and as a man,<\/strong>\u00a0showing everyone that economic wealth was second to the desire to stand out.<\/p>\n<p><strong>1933, Paris, Stade Roland Garros.<\/strong>\u00a0The United Kingdom challenges France in the challenge round. More than 20 years after the last British success, Fred Perry kept his promise and\u00a0<strong>won his first Davis Cup.<\/strong>\u00a0In the same year, another tennis player made headlines under the Eiffel Tower with an entrepreneurial idea that have been successful for centuries.\u00a0<strong>After the first prototypes worn in 1927 in Forest Hills, Ren\u00e9 Lacoste officially launched his iconic clothing brand.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-5\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-2618\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/trophy-1.jpg\" width=\"629\" height=\"800\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/trophy-1.jpg 629w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/trophy-1-236x300.jpg 236w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/trophy-1-9x12.jpg 9w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/trophy-1-350x445.jpg 350w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-6\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>The oldest tennis event in the world. The only one to be played on grass. The green and purple. The snow-white uniforms.\u00a0<strong>Wimbledon<\/strong>\u00a0is just unique. The pressure you feel in that green rectangle cannot be compared to any other stadium in the world. Add to that the fact that you are an English athlete trying to win a trophy that has been absent from Her Majesty\u2019s country since 1909. Ironically, the same year Fred was born. The Wimbledon final that year pitted the defending champion Jack Crawford, an Australian who was much admired by British people, against Fred Perry, a British athlete who was often criticised by his own public due to his social background and an unrefined style.<\/p>\n<p><strong>6-3, 6-0, 7-5. Perry silenced his detractors and was crowned the winner.<\/strong>\u00a0The triumph of the working class in one of the events that most represents English nobility.<\/p>\n<p>Despite an impressive record of victories, even in the international circuit, t<strong>he British Federation struggled to recognise him as a professional athlete.<\/strong>\u00a0In those years, the distinction between professionals and amateurs was clear. Since tennis was considered an art form and not a job that could be financially rewarded, the only reward was sporting glory. Perry, who sees not only success, but also independence in money, decides to move to the United States. The American culture, where meritocracy and fame go hand in hand, is much more akin to Perry\u2019s ideals.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-7\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-2616\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/time-1.jpg\" width=\"575\" height=\"800\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/time-1.jpg 575w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/time-1-216x300.jpg 216w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/time-1-9x12.jpg 9w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/time-1-350x487.jpg 350w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-8\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<h3>FROM GRAND SLAM TO CORPORATE SUCCESS: THE BIRTH OF THE FRED PERRY BRAND<strong><br \/>\n<\/strong><\/h3>\n<p><strong>He bought the Beverly Hills Tennis Club<\/strong>\u00a0and a few years later was approached by\u00a0<strong>Tibby Wegner,<\/strong>\u00a0an Austrian ex-footballer\u00a0<strong>with a similar business idea to Lacoste.<\/strong>\u00a0They modified the transalpine model, resulting in the first Fred Perry polo shirt in 1952. The logo, a\u00a0<strong>laurel wreath embroidered on the chest,<\/strong>\u00a0is the emblem of victory. The effigy of someone who, starting from one of the lowest levels of the English social pyramid, achieved a double success: sporting and economic.<\/p>\n<p>At least sixty years ahead of its time, Fred Perry is a\u00a0<strong>forerunner of modern marketing campaigns.<\/strong>\u00a0He presented his polo shirts at Wimbledon and gave them away to everyone. The public responds positively, so much so that even celebrities such as\u00a0<strong>John Fitzgerald Kennedy<\/strong>\u00a0are seen wearing the laurel wreath on their chests.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-9\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-2587\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/PERRY-1%20copia-uai-518x647.jpg\" width=\"518\" height=\"647\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-2588\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/PERRY-1-uai-518x647.jpg\" width=\"518\" height=\"647\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-2570\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/mark-of-excellence-1.jpg\" width=\"596\" height=\"800\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/mark-of-excellence-1.jpg 596w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/mark-of-excellence-1-224x300.jpg 224w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/mark-of-excellence-1-9x12.jpg 9w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/mark-of-excellence-1-350x470.jpg 350w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-2615\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2.jpg\" width=\"1080\" height=\"540\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2.jpg 1080w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2-300x150.jpg 300w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2-1024x512.jpg 1024w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2-768x384.jpg 768w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2-18x9.jpg 18w, https:\/\/athletamag.com\/wp-content\/uploads\/2022\/04\/the-shirt-v2-350x175.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-10\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><em>By now I am aware that they know me more for my polo shirts than for my tennis career\u201d.<\/em>\u00a0In just a few years, the success of his brand is there for all to see,\u00a0<strong>Perry himself sensing its worldwide fame.<\/strong>\u00a0Although he has become a fashion icon, the tennis world has not forgotten his achievements.\u00a0<strong>He was invited to crown Bjorn Borg for his victory at Wimbledon in 1978.<\/strong>\u00a0Few years later, a life-size statue of Fred Perry was unveiled at the All England Club for all to remember.<\/p>\n<p>On the day of the unveiling, he declared, \u201c<strong>Wimbledon was the most important love story of my life.\u201d<\/strong><\/p>\n<p>In 1995, Fred Perry went to the hospital in Melbourne after a bad fall during the\u00a0<strong>Australian Open,<\/strong>\u00a0a tournament he had\u00a0<strong>won in 1934.<\/strong>\u00a0He died a few days later at the age of 85.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-11\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 youtube-video fluid-object\" style=\"padding-top: 56.31%\"><iframe title=\"Fred Perry Wins Wimbledon - Highlights, 1934\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lMcV9EoHeqU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-12\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>He inspired and continues to inspire every generation.\u00a0<strong>His polo shirts,<\/strong>\u00a0as iconic as Lacoste polo shirts or\u00a0<a href=\"https:\/\/athletamag.com\/en\/stan-smith-much-more-than-a-sneaker\/\" target=\"_blank\" rel=\"noopener\"><strong>Stan Smith shoes,\u00a0<\/strong><\/a>are the last, eternal gift of a man who reminds us the importance of being the architect of our own destiny.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-12\" data-row=\"script-row-unique-12\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-12\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex credits border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-13\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><p>Text by: <strong>Filippo Vianello<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div>\n<\/div>",
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        "rendered": "Table tennis, social achievements, Wimbledon, polo shirts\u2026. Fred Perry is much more than a clothing brandEngland, early 1900s.\u00a0After the tragic [...]",
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