{ "id": 19274, "date": "2025-10-20T09:01:52", "date_gmt": "2025-10-20T07:01:52", "guid": { "rendered": "https:\/\/athletamag.com\/?p=19274" }, "modified": "2026-04-22T09:07:27", "modified_gmt": "2026-04-22T07:07:27", "slug": "tennista-to-serve", "status": "publish", "type": "post", "link": "https:\/\/athletamag.com\/en\/tennista-to-serve\/", "title": { "rendered": "Tennista to serve" }, "content": { "rendered": "

Athleta expands its exploration of the sporting imagination by dedicating a new editorial thread to a sport that\u2019s deeply embedded in our identity: tennis<\/span><\/h2><\/div>
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David Foster Wallace once wrote that <\/span>\u201cTennis\u2019s beauty\u2019s infinite roots are self-competitive. You compete with your own limits to transcend the self in imagination and execution.\u201d<\/i><\/b><\/p>\n

Today, that ongoing pursuit of transcendence has taken on new, multidimensional forms. The tennis imagination has never been more entangled with the parallel realms of art, design, fashion \u2014 with culture in its most expansive sense.<\/span><\/p>\n

@tennistamag (IG Link here<\/a><\/strong><\/em>) <\/span>was born as a stage for this intersection of trajectories and perspectives \u2014 <\/span>and as a tribute to Athleta Mag\u2019s tennis muse, a long-standing force at the core of our creative identity.\u00a0<\/b><\/p>\n

We welcome this new chapter in our exploration of the sporting imagination \u2014 a journey that, after a period of warm-up, will focus our editorial lens to the net, <\/span>guided by the enduring words of Billie Jean King: <\/b>\u201cFace your fears; live your passions; be dedicated to your truth.\u201d<\/i><\/b><\/p>\n

Tennista to serve.<\/b><\/b><\/span><\/p>\n

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