{
    "id": 149,
    "date": "2023-06-20T13:40:44",
    "date_gmt": "2023-06-20T11:40:44",
    "guid": {
        "rendered": "https:\/\/athletamag.com\/?p=149"
    },
    "modified": "2025-08-01T10:40:38",
    "modified_gmt": "2025-08-01T08:40:38",
    "slug": "game-changers-christopher-raeburn",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/athletamag.com\/en\/game-changers-christopher-raeburn\/",
    "title": {
        "rendered": "Game Changers \u2013 Christopher Raeburn"
    },
    "content": {
        "rendered": "<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-0\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Circular economy and sustainability combine with personal heritage and a passion for sport in the mind behind the virtuous brand R\u00c6BURN<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><em>\u201cWhen I was studying in college, people would ask me which designer or brand I was inspired by.\u00a0<strong>I couldn\u2019t answer, and I thought that was a problem. I was just obsessed with things from the past, especially original military garments. Many of my colleagues were already attuned to pre-existing companies or figures, while my point of view was different<\/strong>. I couldn\u2019t define what kind of designer I was, but I started by pursuing my own ideas and got lucky in the end.\u201d<\/em><\/p>\n<p>Evolution derives from the past. Or rather, evolution comes from a new relationship with the past, its study, and its reinterpretation in a sustainable way. Christopher Raeburn has become something more than just a fashion innovator.\u00a0<strong>Through his adolescent connection with military memorabilia and second-hand uniforms, he has changed the outlook of an entire industry, becoming a leader in a vital global process: the reinvention of an enormously destructive relationship, that of fashion and sustainability.<\/strong><\/p>\n<p>Born amongst the peaceful landscapes of southern England, Christopher founded the eponymous R\u00c6BURN brand through passion and instinct, charting a path toward responsible and intelligent design dedicated as much to functionality and aesthetics as to environmental conservation. He and his team have been creating a worldwide following for over a decade, shedding light on one of the darkest taboos in the fashion industry. But let\u2019s start from the beginning.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-1\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-507\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia4-1-e1689503298690-uai-504x630.jpg\" width=\"504\" height=\"630\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-508\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia4-1-1-e1689503314323-uai-513x641.jpg\" width=\"513\" height=\"641\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><img decoding=\"async\" class=\"wp-image-506\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2.jpg\" width=\"1080\" height=\"720\" alt=\"\" srcset=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2.jpg 1080w, https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2-300x200.jpg 300w, https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2-1024x683.jpg 1024w, https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2-768x512.jpg 768w, https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia2-350x233.jpg 350w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<div class=\"et_pb_row et_pb_row_6\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light et_had_animation\">\n<div class=\"et_pb_text_inner\">\n<p><em>\u201cI grew up in rural Kent along with two brothers.\u00a0<strong>Our parents taught us to appreciate nature. Living in an isolated area helped foster my creativity: when you are a child, and the nearest store is miles away, you constantly have to find ways to entertain yourself. Between the ages of 12 and 18, I was part of the Air Cadets, an organization that brings young people closer to the Royal Force<\/strong>. I loved football, MTB, and DH, but once a month, the Air Cadets let us try out wonderful things, like flying airplanes and helicopters. We were all using these terrible old uniforms because they were cheap, so I started studying and buying more uniforms and materials. I was creating my own collection without even knowing it. Oddly, Kent also hosts one of the biggest expositions in Europe dedicated to military materials, and it always fascinated me. I used to go there on the first day to check out the rarest things and then again on the last day, because the vendors would leave behind piles of materials they thought were useless.\u00a0<strong>When I started college, I realized those technical and waterproof materials were the same ones used by big fashion companies, and they were often unavailable.<\/strong>\u00a0The decision to found a sustainable brand resulted from this natural cognitive process.\u201d<\/em><\/p>\n<p>From military expositions to the catwalk. That long-ago creative genesis gave rise to the concept of circular economy and the concept of remade.\u00a0<strong>These notions continue to combine with personal heritage and awareness inside the futuristic R\u00c6BURN labs, which have succeeded in becoming benchmarks for a myriad of primary and secondary players across the fashion scene.<\/strong>\u00a0Based in London, the 40-year-old Christopher Raeburn directs a brand that has become a manifesto of the unexpected synergy between the natural ecosystem and fashion production. He does so by inspiring and being inspired, moving in a direction that is vital not only to the fate of his own industry, but to the preservation of all humanity.<\/p>\n<p><em>\u201cThe fashion industry has the potential to renew itself quickly. It\u2019s demonstrated that. Over the past decades, I\u2018ve also seen changes in the narrative related to sustainability. Twenty years ago, I designed my first remade jacket and it was viewed as a radical idea.\u00a0<strong>A few later, everyone started to see tangible examples of how green philosophy began to permeate the visions of so many brands. Again, not many industries have the opportunity to evolve at the same pace as the fashion industry. These dynamics are driven especially by big sports brands, continually focused on finding new materials and eco-strategies.<\/strong>\u00a0When I founded my brand, some recycled materials cost 30-50% more than non-recycled materials. Today, they cost the same. In addition, digitization and social media are helping us communicate certain values and actions, and technology in general is opening up endless paths for fashion sustainability. There is a lot of room to reduce pollution and waste in this chaotic industry; you just have to be smart about it. Everything can be useful: in the early days of my brand, for example, I discovered how valuable parachutes were. Imagine that each parachute, even if never used, is decommissioned ten years after its creation and its materials can be reused for clothing\u2026.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-3\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-509\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia3-2-e1689503268694-uai-507x633.jpg\" width=\"507\" height=\"633\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-505\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia3-e1689503282437-uai-513x641.jpg\" width=\"513\" height=\"641\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-504\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia6-e1689503235470-uai-507x633.jpg\" width=\"507\" height=\"633\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-510\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia6-2-e1689503251686-uai-513x641.jpg\" width=\"513\" height=\"641\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-511\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia-3-e1689503200638-uai-510x637.jpg\" width=\"510\" height=\"637\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-503\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia-e1689503219970-uai-510x637.jpg\" width=\"510\" height=\"637\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-4\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Christopher Raeburn\u2019s rational yet futuristic dogmas might seem complex to translate into action, but they are powerful, absolute truths. They are cornerstones from which every fashion house and production chain should draw, shaping a new collective direction.\u00a0<strong>They represent progress that stops being style for its own sake, sublimating design into activism. That\u2019s why giants like Timberland and Moncler have relied on Raeburn\u2019s innovations and why iconic brands like Vans have sought collaborations with the universe driven by the \u2018R\u00c6MADE, R\u00c6DUCED, R\u00c6CYLED\u2019 philosophy.<\/strong>\u00a0This has moved Christopher to turn his attention to his beloved sports landscape.<\/p>\n<p><em>\u201cThere\u2019s only one real question: how can we effect change and make a difference on a global scale? I get to collaborate with various brands to pursue this goal. I am talking about universally recognized brands; for example, I\u2019ve been developing a shared path for a while now with Timberland. My team and I assess every collaboration because we want it to be credible and fair.\u00a0<strong>It\u2019s true; we are sometimes cynical, but we have to protect our values. Sports is also part of this thinking. Our collection with Vans, for example, the iconic brand linked to skate culture and the concept of sports functionality. Or the recent development of the KIT:BAG project, entirely dedicated to football.<\/strong>\u00a0Football has been a common thread in my life since 1991 when I fell in love with Tottenham, who won the FA Cup that year. I was nine years old and couldn\u2019t imagine my favorite team ever losing again\u2026. I always follow cups and leagues, and not long ago I began to wonder where the kits of the various Premier League teams ended up at the end of a single season. Every year, the Premier teams alone produce about 19 million jerseys for their fans, so many go unsold. This is a huge waste, and we thought we could reuse those jerseys to create special bags, which can then be recycled.\u00a0<strong>The momentum is building now as more and more teams are taking an interest in this issue. And these numbers are just about the Premier League, can you imagine?.<\/strong>\u00a0KIT:BAG and other similar projects can be replicated for other football leagues and huge associations like the NFL and NBA. We need help to fix this trend, so I\u2019m trying to get other brands involved, as well as the athletes and sports clubs themselves.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row post-gallery row-container\" id=\"row-unique-5\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center 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class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 124.9%;\"><\/div><img decoding=\"async\" class=\"wp-image-513\" src=\"https:\/\/athletamag.com\/wp-content\/uploads\/2023\/07\/website_coppia8-1-e1689503155894-uai-510x637.jpg\" width=\"510\" height=\"637\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-6\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>In Christopher Raeburn\u2019s remarks, the word \u2018responsibility\u2019 comes up often. Responsibility for the present. For the future. The responsibility of an industry that has too often sacrificed this term on the altar of revenue.\u00a0<strong>Today, Raeburn\u2019s sense of urgency comes out loud and clear, as he alternates between dire future scenarios and a brighter horizon that awaits us if our collective action and sensitivity prevail.<\/strong><\/p>\n<p><em>\u201cWe have an enormous amount of work, because it would be silly to think everything is just fine. We can all do better, learn about the circular economy and teach it to others.\u00a0<strong>The world is full of discarded clothing, and it\u2019ll be tough to eliminate the enormous waste generated by the overproduction of garments and materials. But I\u2019m hopeful.<\/strong>\u00a0My hope is that a future that today sounds like utopia will eventually come true, where fashion will stop burdening the Earth and even come to its aid. Of course, it\u2019s not going to be easy.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row zindex credits border-color-prif-color row-container\" style=\"border-style: solid;\" id=\"row-unique-7\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><p>Photo Credits:<\/p>\n<p><strong><a href=\"https:\/\/www.raeburndesign.co.uk\/\" target=\"_blank\" rel=\"noopener\">R\u00c6BURN<\/a><\/strong><\/p>\n<div>Text by:<\/div>\n<div><a href=\"https:\/\/www.instagram.com\/g_pachulia\/\" target=\"_blank\" rel=\"noopener\"><b>Gianmarco Pacione<\/b><\/a><\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div>\n<\/div>",
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