‘Giglio Eterno’, ‘Eternal Lily’ — The streets of Florence tell its story, the stands of the Franchi echo its call, painting the city with the passion of its signature violet: a passion that marks the rhythm of the city that cradles the Renaissance. The partnership between Kappa and LuisaViaRoma celebrates this, translating the timeless allure of the ‘Giglio’ into contemporary aesthetics and elegance, applied to the Beautiful Game.

During the Fiorentina vs. Genoa Serie A match, which ended 2-1 in favor of the home team, we got an up-close look at one of the most refined designs of this football season — a canvas that shifts and blends between violet and black. The 4th Jersey stood as the most visible apex of a broader collection, which also includes shorts, socks, and an anthem jacket — football garments that manage to touch the highest level of fashion.

Our photo gallery captures a day immersed in the evocative power of the ‘Giglio’, and in its latest evolution across the geometry of a Franchi Stadium that is changing its skin but not its essence. These images showcase the distinctive characteristics of this special collection, featuring some of Fiorentina’s most iconic players.