Karhu will join the EuroRoma 2024 Foundation as the official supplier of technical apparel for the European Athletics Championships, scheduled for June 7th to 12th next year. This shared commitment aims to promote the values of athletics, celebrate its history and enhance the image of a major international event.

The agreement extends beyond commercial purposes, reconnecting with a glorious past, thanks to the involvement of a prestigious figure in Italian athletics, Franco Arese, who has been leading the Karhu company for ten years. A former athlete, gold medalist in the 1,500-meter race at the European Championships in Helsinki in 1971, and later entrepreneur and sports politician, Arese was president of the Italian Athletics Federation from 2005 to 2012. He has enthusiastically welcomed the opportunity to participate in the Rome 2024 European Championships project, which will bring Italy and its capital back to the center of the international athletics scene.

“Karhu was the sponsor of the 1971 European Championships in Helsinki. Now,than 50 years later, it will return to Rome. It is a perfect link between the most important success of my athletic career, the gold I won in the 1,500 meters in Helsinki, and Italy, my homeland. I am excited to take on this new challenge as an entrepreneur alongside my children and our employees; it is a story that continues to give me great energy and enthusiasm,” explains Franco Arese, Chairman of Karhu.

Athleta Magazine is proud to announce its involvement in this synergy dedicated to athletic prowess in the Eternal City, which will be carried out with media and press coverage that will introduce, follow and chronicle the entire event.