Thanks to Briko, we’ve painted a picture of the cultural and athletic nuances of the Granfondo Briko Torino
Turin is a city of echoes. Historical echoes. Literary echoes. The echoes of athletic legends. The Granfondo Briko Torino has a magical way of collecting and amplifying them all through two spinning wheels. Thanks to Briko, we got to experience this evocative cycling event firsthand. It’s a competitive and experiential journey that combines the adrenaline of racing and the beauty of discovery. From the Motovelodromo to the Sanctuary of Superga, 111.64 kilometers inspire both stamina and spectacle, instilling knowledge, awareness and respect for the places that have written the history of an area in constant bloom in so many ways.







Cycling here, in its purest form, is a tribute to Fausto Coppi and the Grande Torino. The Granfondo Briko Torino acts as a platform that is as much athletic as it is narrative. For this reason it’s ideal for conveying the eternal appeal of a sport that goes hand in hand with culture. Not far from here, Giuseppe Ticozzelli taught us that everything can connect through the magic of two wheels. And who else could teach us better than the footballer-pioneer of the multi-shielded Casale team and, simultaneously, cyclist in the 1926 Giro d’Italia (inventing the legend of the Maglia Nera). A century later, this notion was confirmed by the participants in Sunday’s circuit, all wearing the special Briko jersey they were able to choose before the start, thus creating a memorable scenic effect . The riders included not only amateur cyclists, but also recognized pros of the industry and illustrious names/ordinary fans from other sporting universes.









At the end of the day, the kings and queens of the multiple categories of the Granfondo Briko Torino are put on a pedestal, awarded for their ability to combine consistency over the long haul and the mad pace of the final race on the Motovelodromo circuit. Above all, the spirit and essence of this event are celebrated. Our visual gallery illustrates how physical performance is just a part of something much greater and more complex.














