In the heart of the Piedmont land, where gentle slopes meet with vineyards, and rice fields stretch out like green carpets, a special experience has begun, and it goes beyond simple cycling. It’s a journey made of friendship, adventure and passion: The Briko Ride Club.

Ten kindred spirits, men and women united by the same love, are guided by the wisdom and enthusiasm of coach Gabriele Mazzetta. From Turin to the renowned vineyards of the Langhe and Monferrato – thanks to Briko, Mazzetta and the Club will follow a timeless journey throughout the summer. All the riders will be equipped with the best of Briko’s technical gear.

Their first adventure took place on May 26th, and featured a route through the hills of Monferrato, where every rider was able to admire landscapes that managed to inspire both eyes and souls.

Seventy kilometers of pure wonder kicked off from the now-defunct Trino Nuclear Power Plant, showing places where time seemed suspended between Barbera and Malvasia vineyards and the ancient beauty of picturesque farmhouses. The group was driven by the sun and tasted the essence of these unique lands.

This wasn’t a race for glory. It was an ode to cycling, a shared experience made of laughter, jokes and mutual support. Each moment was a tribute to the concepts of friendship and passion that connects these ten cyclists.

We were privileged to feel their emotions, capturing the essence of this day through an evocative photo report. And this is just the beginning. More stories, stages and emotions will follow.

As we prepare for the next chapter, which will start in Turin and witness the conclusion of the third stage of the Tour de France 2024, we acknowledge that the Briko Ride Club is more than just a group of cyclists. It’s a family united by the desire to explore unknown trails and feelings. In cycling conviviality there is a beauty beyond words – the rare beauty that the Briko Ride Club can offer.