5 playgrounds where basketball becomes design
Nike, Hennessy, Puma, Adidas and Pigalle. Brands and hoops creativity
It’s an historical period in which the fever of sports design and, above all, basketball design is constantly increasing. For this reason we selected 5 courts with enormous visual impact.
Recently built or renovated, these urban streetball pearls have all been commissioned by major world brands: a virtuous practice, which allows to redevelop difficult areas or simply to spread the Game’s word in the most aesthetic way.
Sheki Lei Grind Court, Hong Kong
Located in the popular district of Kwai Chung, this playground, inaugurated by Nike last June, is built in a nerve center of the former British colony. Near its hoops there are 14 elementary and middle schools. The cartoon motifs were painted by the British artist James Jarvis.
NBA Hennessy basketball court, Sidney
The well-known liquor brand Hennessy, the NBA global spirits partner, created a basketball pearl on the Sydney coast. The black paint used by Studio Messa replaced the pools of the renowned Bondi Icebergs Club, creating a striking sporty vision.
Children’s Village Community Center, New York
For the launch of the DON 3 signature shoes, Utah Jazz star Donovan Mitchell, supported by Adidas, donated a series of courts to the Children’s Community Village in Dobbs Ferry, New York.
Puma Unity Corner, Kiev
The opening of the Puma Unity Corner court in the heart of Kiev coincided with the launch of the global UNITY campaign. Within this Ukrainian urban glimpse, images of monuments from all over the world alternate themselves, underlining the message behind the campaign conceived by the German brand.
Pigalle playgrounds, Parigi e Pechino
The Nike Pigalle Converse collection stimulated the creative process of Stéphane Ashpool and associates. In addition to the renewal of the historic and characteristic Parisian court (stronghold of the French brand), Pigalle for the first time crossed the European borders, arriving in Beijing. A new chapter entirely dedicated to the new generations, as stated by Ashpool himself.
Sources & Credits
Photos sources: http://www.whynotmag.com/converse-x-pigalle/
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